A business’ reputation has always been an important aspect of growth and success, and that importance has only expanded due to the recent COVID-19 quarantine and reopening. Positive reviews can go a long way in encouraging new clients to contact or visit your practice, while negative reviews can exponentially hurt your practice and discourage […]

Aesthetic medical practices are seeing very positive sales results nationwide after reopening following the COVID-19 shutdown, according to a recent analysis conducted by industry leaders Acara Partners and PatientNow. These findings were presented during a recent webinar hosted by the Aesthetic Business Institute and are based on an analysis of PatientNOW’s dataset involving 378 aesthetic […]

These are certainly extraordinary and challenging times for all small businesses. A recent Flash Poll by the Aesthetic Business Institute (ABI) gathered data from aesthetic practices across the United States regarding the reopening of their business after COVID-19 shutdowns (July 2020):

These are certainly extraordinary and challenging times for all small businesses. A recent Flash Poll by the Aesthetic Business Institute (ABI) gathered data from aesthetic practices across the United States to help our industry understand, survive, and prepare for relaunch after this crisis. Below are the results of the ABI Flash Poll involving related to […]

These are certainly extraordinary and challenging times for all small businesses. A recent Flash Poll by the Aesthetic Business Institute (ABI) gathered data from aesthetic practices across the United States to help our industry understand, survive, and prepare for relaunch after this crisis. Below are the results of the ABI Flash Poll involving impact on […]

These are certainly extraordinary and challenging times for all small businesses. A recent Flash Poll by the Aesthetic Business Institute (ABI) gathered data from aesthetic practices across the United States to help our industry understand, survive, and prepare for relaunch after this crisis. Below are the results of the ABI Flash Poll involving PPP in […]

Analysis provided by Erica Collins, Executive Director of the Aesthetic Business Institute and Sr. Vice President at Acara Partners. Special events are a crucial component of most aesthetic medical practices’ integrated marketing plan. Whether these events take place at your practice’s location (as is often the case) or elsewhere in your community, special events allow […]

Analysis provided by John Powers, PhD, Director of Education and Research for the Aesthetic Business Institute. For the first time, digital marketing spends in 2019 will surpass traditional advertising in the United States, according to eMarketer. By the end of the year, it is expected that digital ad spending will grow 19% to $129 billion, […]

February 2019 While digital communication has become an essential part of a medical practice’s business plan, traditional marketing is alive and well! There have certainly been many shifts in the marketing landscape toward digital and social media, and yet there are still important avenues of traditional marketing that need to be adopted into a marketing […]

January 2019 Social Media has become a crucial tool in the sharing of messages for all in the aesthetic medicine industry (and in fact for all businesses and organizations!). An Aesthetic Business Institute (ABI) Flash Poll covered social media and helps to set some important benchmarks and best practices for the industry. How does your […]